George Bates, GMS®, Chief Revenue Officer, is responsible for all activities that generate revenue, including global sales, marketing and corporate development. His focus includes new business strategies, sales performance, effective advertising and promotions, pricing strategies, product creation and overall brand impressions. With Graebel since 2007, George has used his acumen and results-oriented approach to be a market-maker for the company and the industry as a whole. He is data-driven and aims to be a wise arbiter between marketing and sales. He prefers to lead from the front and communicates the company's vision and revenue strategy across all functions.