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Graebel Companies, Inc. Enhances Platform for Core-Flex Programs with Mobility Experience (MX) Coach

MX Coach creates a personalized Core-Flex benefits selection experience for mobile employees while innovating modern reporting and company goal alignment for mobility professionals. 

Denver, Colo. (February 29, 2024) – Core-Flex programs have evolved over the past few years, driven by mobile employees’ desire for flexibility and choice, and employers’ insistence on relocation benefit cost controls. With Core-Flex programs comes the need for employees to make many relocation benefits choices from a variety of options – choices that will have a major impact on the success of the relocation and their satisfaction with the experience.  

To reflect the flexibility needed to support modern mobility, Graebel Companies, Inc., a global leader in talent mobility solutions, has elevated the Core-Flex experience with the Graebel® Mobility Experience (MX) Coach digital tool. MX Coach is designed to create a people-first experience that’s thoughtfully developed, activated and meets employee needs and satisfaction, talent mobility program goals and company business objectives.

Integrated into Graebel’s globalCONNECT® platform, MX Coach starts with the end in mind – ensuring mobile employees feel good about their relocation experiences because they were informed and prepared to make smart relocation decisions. Within MX Coach, mobile employees can select benefits from a menu of options tailored to their unique relocation needs and preferences, creating a customizable experience that helps mobile employees make the right decisions for their lifestyles and circumstances.

“We’ve put our people-first approach at the heart of the MX Coach experience. With Graebel, mobile employees not only get from A to B, but enjoy the journey every step of the way because we’re helping them choose their relocation benefits with confidence,” said Matt Brownlee, Chief Operating Officer of Graebel Companies, Inc. “We believe that Core-Flex benefits selection shouldn’t just be about the technology – it’s about creating a holistic, people-first journey, supported by great technology.”

To further enhance the MX Coach experience, dedicated Graebel mobility consultants are always within reach. Graebel’s expert consultants are available every step of the way to guide employees through the benefits selection process, helping make connections between the benefits selected and the desired relocation experience. At the end, mobile employees can feel confident they’ve made the right decisions for themselves and their families.

Mobility professionals have access to data about benefits selected, costs and outcomes to help in reporting against program goals. Equipped with this enhanced data, mobility professionals can responsibly manage flexible talent mobility programs, support business goals and demonstrate the value of talent mobility to company leaders.

To learn more about and explore Graebel's MX Coach, let’s start the conversation at

About Graebel 

Graebel Companies, Inc. is a leading provider of global talent mobility solutions for some of the most recognizable brands in the world and their employees in 165 countries. Since its founding in 1950, Graebel has innovated and grown to deliver excellent relocation service and results for clients, all while remaining family-owned and focused on people-first mobility. With custom technology solutions, Graebel develops and implements mobility strategies that help companies attract and retain talent; respond faster to global market trends; maximize return on mobility programs; and create exceptional experiences that make global talent mobility more humane and as seamless as possible. As a full-service relocation management company (RMC), Graebel addresses every part of the mobility lifecycle for employers and employees, including services for departure and move management, destination, settling-in and ongoing assignments. For more information, visit Here’s to the world ahead®.